Guide to COVID-19 vaccine communications
The complete guide is available to download here
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- It all starts with trust
- The principles
- Work within worldviews, identity and moral values
- Use timing to your advantage
- Use the Right Messengers
- Make your Content Concrete, Supply a Narrative and Provide Value
- Recognize that Communities have Different Relationships with Vaccinations
- Change Social Norms to Help Gain Acceptance
- Evoke the Right Emotions
- Our Perceptions of the Motivations of the Messenger Matter, as do our own Motivations
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