If you have any further questions about the development of this messaging guide, or if you are interested in collaborating with the Verified initiative, please contact us here:
- It all starts with trust
- The principles
- Work within worldviews, identity and moral values
- Use timing to your advantage
- Use the Right Messengers
- Make your Content Concrete, Supply a Narrative and Provide Value
- Recognize that Communities have Different Relationships with Vaccinations
- Change Social Norms to Help Gain Acceptance
- Evoke the Right Emotions
- Our Perceptions of the Motivations of the Messenger Matter, as do our own Motivations
- Download the Guide
- About us
- Knowledge Base